The Circularity Innovation League: Saving the World, One Idea at a Time
Author: Charlaine Baartjes

Every great hero has an origin story. Ours begins… in a world drowning in waste, when 7 heroes rose from the chaos to restore value, balance, and respect.

Imagine you have the Circularity Innovation League in your corner.
1️⃣ Process Paladin
Powers: Re-engineers workflows like a magician shuffling cards; waste is made useful through co-creation.
Weakness: Bureaucratic paperwork.
Catchphrase: “If you can’t lean it, you don’t need it.”
2️⃣ Logistics Lynx
Powers: Master of reverse logistics, routing optimisation, and “No Truck Leaves Half Empty” law.
Weakness: GPS updates in the middle of a highway.
Catchphrase: “The shortest path to zero waste is through me.”
3️⃣ Material Maverick
Powers: Transforms virgin materials into regenerative, biodegradable rockstars.
Weakness: Glitter. Still non-biodegradable.
Catchphrase: “Nothing is trash… just undiscovered treasure.”
4️⃣ Skills Sorcerer
Powers: Creates waste prevention champions in every department. Can conjure cross-disciplinary dream teams out of thin air.
Weakness: Zoom fatigue.
Catchphrase: “Innovation is a team sport and I’ve trained the whole squad.”
5️⃣ Business Model Beast
Powers: Smashes ownership and replaces it with stewardship. Can lease, share, or rent anything, including your grandma’s teapot.
Weakness: Customers who “just want to buy it.”
Catchphrase: “You don’t need to own it to love it.”
6️⃣ Data Dynamo
Powers: Sees every material flow in real-time, predicts maintenance before things break, and stores data in passports cooler than yours.
Weakness: Slow Wi-Fi.
Catchphrase: “What gets measured… gets epic.”
7️⃣ Behavioural Bard
Powers: Charms customers into waste prevention with games, rewards, and irresistible stories.
Weakness: Mondays.
Catchphrase: “One story at a time, I change the world.”

Together, they are… THE CIRCULARITY INNOVATION LEAGUE making all materials worthy, value into virtue, and challenges into cheeky comic panels.

💬 Who would you recruit to join the League?

Join us at the Bigger Circle Community https://lnkd.in/dmQJRm9C